Comparison Report of McDonalds and Burger King Essay

Comparison Report of McDonalds and Burger King - Essay Example Burger King is another franchise in the food and beverage company that is giving McDonald's a run for its money. Founded in 1954 in Florida (Burger King, n.d.), it has been able to spread throughout the nation and worldwide achieving a great fan base in more than 74 countries (Burger King, n.d.). The restaurants are privately owned under the umbrella corporation Burger King and have a reputation of housing the world famous WHOPPER sandwich among others. Not limited to the United States, the company has been able to break language barriers and provides food and beverage services to more than 11 million customers daily (Burger King, n.d.). With its wide array of foods to choose from its menu, it gives people a great selection of food substances to choose from accommodating all ages, tastes, and preferences for all meals and snacks becoming a household name in the regions it serves.Having a Facebook page allows the company to interact freely and directly with its customer base in the re gion. Here they are able to advertise the products they offer and keep tabs on customer satisfaction. According to the page, however, they have more complaints than compliments meaning they need to use these customer responses to their services and products to improve on them. It is clear that they are more into advertising, which may compromise their business, and based on their fan base, compared to McDonald's, they need it.The two companies, being in the same industry, are similar to some degree.