Monday, May 13, 2019

Distribution and Retail Essay Example | Topics and Well Written Essays - 3000 words

Distribution and Retail - taste ExampleThe current UK food markets in the clothing retail segments have been compelled to re-evaluate the consumer positioning signifi piletly as because of the pocket-sized demand along with the real price declining. It has been notably observed by the UK shoppers that the discount stores supply of merchandises with the whole tone and uniqueness compared to that of the departmental stores (Research and Markets, 2000). It is worth mentioning that observing the market demands and consumer perception, before splitting the departments by male or female clothing or style of the retail operations, is a crucial factor while targeting a market in the retail heavens of clothing and garment industry in UK. With regards to the current market scenario in UK, clothing market can be identified as increasingly competitive with to a greater extent than 20 UK based retailers and brands including department stores, discount stores, super markets, mid-market chai ns, lower-mid markets, and mail order agencies (Research and Markets, 2000). In this context, the opportunity for the Indian-American primp distribution can be mean towards attaining a large number of consumer responses with the virtues of quality products which shall be distributed by dint of high street fashion merchandises in UK. The recent growth has been taken place in the women sector which is one of the largest sectors in terms of high selling of merchandises which can also be identified as an advantageous target market segment (Research and Markets, 2000). To be precise, the targeted market for the retail stores in this case can be identified as the young populace of UK irrespective of their income, but subject to their tastes and lifestyle choices. pickle of the Retail Stores Defining the store location is one of the most crucial decisions for retail entrepreneurs, as a significant location of retail store can prove to be quite important for generating sustainable custo mer preferences. The store location of standard and high street fashionable clothing apparels as has been intended to serve by the retail stores can mainly be located in those areas where the young craft can be easily identified. The demographic variances of the specific location involve citizens information, such as age, family as well as the income levels of the population which are the basic factors to be examined before locating whatsoever localize for retail business, especially in the clothing sector (The Business Link, 2009). The location for the retail site is an essential and fundamental part of the retail strategy as it communicates about the corporate image of the brand. The store location also manipulates the product mix and design of the store. The store location for the high quality apparels on a high street fashion should provide due consideration towards the determined target market segment, i.e. the young population. Thus, the locations where high traffic of youn g people is observed can be identified as the prospective store location f

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