Hospitality marketing Essay Example | Topics and Well Written Essays - 1000 words

Hospitality market - Essay ExampleQuality is the first emulous favor building block, which is defined as the look in which a product is perceived by the market in relation to competitor products. Superior quality gives a product a competitive advantage compared to competitor products. Superior quality includes reliability, durability, quality design, and image. Quality is essential because customers prefer cheeks which are reputed for offering superior quality products.The second competitive advantage building block is efficiency, which is defined as the rate at which an plaque carries out its operations. Superior efficiency means that the organization will produce and market a large number of products within a short duration using minimal amount of organizational resources. Superior efficiency is necessary because it enables an organization to produce and supply products when demanded hence, sustaining its supply chain. Third on the list of the building blocks is customer res ponsiveness. This can be described as the manner and speed in which the organization concerns customers needs. An organization with superior customer responsiveness is that which is quick to act on customer needs and ensures that they are satisfied. This is vital because it enables an organization to always meet the needs of its customers.The last principal building block of competitive advantage is innovation. This can be described as undertaking strategic activities to find sunrise(prenominal) and better products, and new work routines that will increase the organizations efficiency. Innovation is critical because it enables the organization to keep up with the ever-changing tastes and preferences of the customers. Therefore, an innovative organization has a competitive advantage in the industry because it has the potential of offering products which have not been produced before.Building blocks can be utilized in marketing techniques in various ways. To