MARKETING PRACTICE Essay Example | Topics and Well Written Essays - 6000 words

MARKETING PRACTICE - Essay ExampleThe precept i that the to a greater extent a company undertand and meet the real need of it conumer, the more presumable it i to have happy cutomer who come back for more, and tell their friend. Thi proce asshole entail the fotering of long term relationhip with cutomer. In order to model cutomer want, the company uually need to conduct ome form of marketplaceing reearch. Overall, the marketer expect that becoming marketing oriented, if done correctly, will provide the company with a utainable hawkish advantage.The concept of marketing orientation wa developed in the upstart 1960 and azoic 1970 at Harvard Univerity and at a handful of forward thinking companie. It replaced the previou ale orientation that wa prevalent between the mid 1950 and the early 1970, and the reapingion orientation that predominated prior to the mid 1950. ince the concept wa firt introduced in the late 1960, it ha been modified, repackaged, and renamed a cutomer focu , the marketing philoophy, market driven, cutomer intimacy, conumer focu, cutomer driven, and the marketing concept.The market orientation that a firm adopt varie depending on the increase life cycle, the level of competition within the market, and external factor uch a the economic environment. Companie are likely to modify their market orientation over the life cycle of a particular product, and it i viridity for a ingle company to have different product with different orientation. There i no one orientation that i appropriate for all product, and the changing environment and global market in which today companie operate mean that orientation are likely to undergo rapid change. Depite the brilliance that market orientation play in a company ucce, many companie are unaware that their product have a particular